In July 2007, the airline partnered with 20th Century Fox's film The Simpsons Movie to become the "Official Airline of Springfield". In addition a contest was held in which the grand prize would be a trip on JetBlue to Los Angeles to attend the premiere of the film. The airline's website was also redecorated with characters and their favorite jetBlue destinations and the company was taken over by the show/film's businessman villain Montgomery Burns.
On July 1, 2010 Allegiant returned to Long Beach Airport (LGB) in Long Beach, California having previously served LGB with DC-9 jets with nonstop flights to Las Vegas (LAS) and Lake Tahoe (TVL) in 2000. The airline also intended to fly from Bellingham International Airport and Stockton several times a week; however, there is no service at present flown between these two cities although Allegiant continues to serve Stockton with flights to Las Vegas, Phoenix/Mesa and San Diego. In November 2011, Allegiant closed its Long Beach facility and consolidated all Los Angeles area flights at Los Angeles International (LAX).
In May 2005, the airline's holding company, Allegiant Travel, completed a private equity placement worth $39.5 million that was funded by the investment firms of ComVest and Irelandia II. In November 2006, Allegiant filed a registration statement with the Securities and Exchange Commission in anticipation of a planned initial public offering of its Common Stock. It raised $94.5 million in equity capital with 5.75 million shares worth $18 each. It began trading on the NASDAQ Stock Market under the ticker symbol "ALGT" in December 2006.
Allegiant also transports firefighters for the United States Forest Service as well as college basketball teams. Allegiant had a contract to supply charter flights from Miami to four cities in Cuba beginning June 2009. One aircraft was committed to the contract. The contract was for fixed-fee flying, meaning all the airline was required to do was provide the dry aircraft and the flight crew. The contractor was responsible for all other costs including fuel. However, Allegiant ended this service in August 2009.
That's why I decided to use it again for our Rosarito getaway on Labor Day weekend. Found a less than fancy hotel at an amazing price of $53, taxes and breakfast included. It was perfect for our needs, as we were only staying one night, and sleep only for a few hours at that. I ignored all the bad reviews of the hotel being dirty and unsafe, but I never imagined that so much worse awaited us. When we arrived, they told us that they were full and that there was no record of our reservation to begin with. How did that even happen? And if the hotel had been full since Friday, how did it allow me to do the reservation on Thursday? I couldn't reach them in Mexico. By the time I was able to talk to someone we were already in the United States and unable to take an alternative room. We only had one night, I didn't want to waste it looking for hotels when we had already checked two others at a way higher price. The only reason we went out there is for the amazing advertised price, the price I thought we had locked in through a reservation. But no way was I going to fall in that game of taking a more expensive room out of desperation. We just left. Drove back all the way to L.A.
On April 10, 2008, Frontier filed for Chapter 11 bankruptcy in reaction to the intent of its credit card processor, First Data, to withhold significant proceeds from ticket sales.[better source needed] First Data decided that it would withhold 100% of the carrier's proceeds from ticket sales beginning May 1. According to Frontier's press release, "This change in practice would have represented a material change to our cash forecasts and business plan. Unchecked, it would have put severe restraints on Frontier's liquidity..." Its operation continued uninterrupted, though, as Chapter 11 bankruptcy protected the corporation's assets and allowed restructuring to ensure long-term viability. After months of losses, Frontier Airlines reported that they made their first profit during the month of November 2008, reporting US$2.9 million in net income for the month.
In late 2009 Republic began to consolidate administrative positions and moved 140 jobs from the Frontier Airlines Denver headquarters to Indianapolis, Indiana. Shortly after that, in January 2010, Republic Airways announced that it would move all of its executives to Indianapolis. In February the Denver Business Journal stated that the headquarters would be moved "soon". Despite this, according to the Denver Business Journal, Frontier Airlines will still maintain a local headquarters in Denver to house Training, Marketing, Customer Reservations, and Scheduling & Planning teams after extending its lease on the building through 2020.
It prefers to use smaller/secondary airports where landing fees cost less, such as Orlando Sanford International Airport. At Phoenix-Mesa Gateway Airport, Allegiant is now the only carrier. However, since 2015, Allegiant has been growing at major airports, such as Cincinnati, Denver, Memphis, Los Angeles, Raleigh/Durham, Indianapolis, and San Antonio.
In April 2010, Allegiant purchased six Boeing 757-200 aircraft from Thomson Airways for flights to Hawaii with the delivery of the first two in the following months. In September 2011, Allegiant Air introduced the 757 into service from their main hub in Las Vegas. Allegiant later began using the ETOPS configured 757s for service to Hawaii. Fresno and Las Vegas were the inaugural destinations with nonstop service to Honolulu, Hawaii. Nonstop service to Honolulu was then added from Bellingham, Boise, Eugene, Phoenix (via Mesa Gateway Airport), Santa Maria, Spokane and Stockton. Nonstop service to Hawaii was also planned from Monterey, CA but was not actually operated. Allegiant then began to reduce its Hawaii service after determining that the extensive and costly maintenance check - which happens about every six years and costs upwards of $1 million - would not be efficient on the aircraft they flew to Hawaii.
On September 9, 2014, Frontier introduced an updated livery, as part of a rebranding that saw the spokesanimals' roles increase. The new livery reintroduced a green "FRONTIER" typeface to the fuselage, featuring the stylized "F" designed by Saul Bass for the original Frontier in 1978. Each aircraft features the name of the animal featured on its tail near the nose of the aircraft for easier identification. Currently about twenty five aircraft in the Frontier fleet feature the new livery.